there are millions of tv ads out there. making yours memorable is a must.
Television is an interesting medium. Everybody watches it and are bombarded with millions of ads. I make it a point to try to connect with the target audience in a way they can relate to. All of these ads were concepted and drawn on storyboards. Yes, by hand.
For most people, photos are a strong connection to their family, friends and life. This concept connects in that way.
Alexander Eye Institute – :30 Spot
Credits: Edited and produced by Image Studios, Appleton, WI
Cataracts are an issue with older people and reflecting on what they might miss is the concept of this ad.
Alexander Eye Institute – :30 Spot
Credits: Edited and produced by Image Studios, Appleton, WI
This is an actual deaf patient of the Alexander Eye institute.
It is meant to have no sound.
Alexander Eye Institute – :30 Spot
Credits: Production at Northcoast productions, Green Bay, WI
This ad was concepted to be run during the Super Bowl locally.
For that reason it had to be edgy.
Alexander Eye Institute – :30 Spot
Credits: Gary Pearson, Parish Productions, Fresh Paint Digital